“If I Die”, a new app for Facebook, has generated a great deal of media attention lately.
For those of you who have not yet heard of it, “If I Die” allows people who download the app to create their own video or text message that is stored on a secured server until he or she passes away, at which time “If I Die” posts the video or text message to his or her Facebook page. To prevent premature posting to the user’s Facebook profile, “If I Die” requires users to appoint three “trustees” who will be responsible for verifying the user’s death.
By offering people a unique opportunity to send a meaningful final message to the people they leave behind, “If I Die” allows users to put a modern spin on the practice of creating an ethical will, which practice dates back to the biblical era. Throughout history, people